Restaurant groups, multi-site operators and hospitality chains: the back office runs itself, and the demand channel comes back in-house.
Running an operation on 4% margins - and knowing what makes a guest return rather than merely transact - is the business. The admin that surrounds it consumes the people who should be running the floor.
Operating judgment and hospitality: the standards, the menu calls, the reasons a guest chooses you again next month.
Phone orders, rota drafting, supplier ordering, invoice reconciliation, dish margin spreadsheets, review replies, multi-site reporting.
Your operating standards become the system’s: the software handles volume and arithmetic, your managers run the sites.
Not a chatbot in your inbox. Whole workflows in production - across every person and system they touch - on one layer that the next workflow reuses.
Calls answered, orders and bookings taken and no-shows followed up - so nothing goes unanswered during service and covers stop leaking to whoever picked up.
Rotas built against forecast covers per site, rather than copied from last week - the difference between 4% and 6% margin in a labour-heavy operation.
Ordering placed to par levels and invoices reconciled against delivery and price agreements, catching the creep that nobody has time to check.
Margin calculated per dish as prices move, so menu decisions are made on current cost rather than last quarter’s.
Reviews monitored and answered across every site and platform, consistently and in your voice, instead of whenever someone remembers.
Campaigns run off your own order data to bring lapsed guests back - the asset the marketplaces currently hold instead of you.
Sales, labour and cost consolidated across sites daily, so the weekly management pack is a read rather than a build.
Your own ordering, loyalty and demand channel, owned end to end: direct ordering, customer data in your hands, automated win-back, and marketplace commission as an option rather than a dependency. For a group this is not a tool purchase - it is recovering a line item that currently sits behind only labour.
Every order that moves from a 30% marketplace to your own channel goes almost entirely to the bottom line, on volume you already have.
Order history, frequency and preference per guest - across every site. That is what makes win-back work, and it is exactly what the platforms will not give you.
Keep them for incremental demand. Stop depending on them for the demand you generated yourself with your own sites and brand.
Owner.com does precisely this for independent US restaurants at $249 a month plus 5% of orders, or $499 a month flat - against DoorDash’s 30% - and became one of the fastest-growing vertical software companies in the country doing it. Nobody has built it properly for European multi-site groups, and a group with real sites, real volume and a real brand is in a far stronger position to launch it than a software company starting from zero.
Code, models, prompts and runbooks transfer to your group. If we disappeared tomorrow, the system keeps running.
The second workflow - and the second site - costs a fraction of the first, because the pattern is already built.
Human-approved gates, evidence on every output, clear consent and retention, ISO 27001 and GDPR alignment, deployable in your own environment.
Our engineers sit inside your operation until it runs - then your people build on it, not just operate it.
We invest €50,000 of engineering into one real process inside your firm. Two minutes to apply, twenty to find out if you are a fit.